Cedar Woods – Batavia Marina
Absolutely Positively Waterfront
Concept development, interior styling, photoshoot, art direction, collateral design and advertising campaign
Batavia Marina Apartments is a premium lifestyle and investment opportunity right on the waterfront in Geraldton. Working with our partners at Cedar Woods Properties, we were commissioned to refresh the brand ID, furnish and style a display apartment, develop new sales collateral and also plan and undertake a new advertising campaign to kick start sales of these luxury apartments.
Firstly, we refreshed the brand ID to better reflect the premium nature of the product. From there, we developed a campaign statement ‘Absolutely, Positively Waterfront’ that captured the point of difference of the development. A key part of the project – and the most rewarding – was the styling, furnishing and photography of the display apartment. Our design team of Helen and Claire worked their magic to transform the existing apartment into a real show piece. Utilising these fabulous new shots, everything came together in an advertising campaign that featured a 24-page pictorial sales brochure, video, press ads and direct mail. The end result is a suite of communications material that the agency is particularly proud of and we believe is some of our best work to date.