Cedar Woods – Batavia Marina

Absolutely Positively Waterfront


Concept development, interior styling, photoshoot, art direction, collateral design and advertising campaign


  

The need

Batavia Marina Apartments is a premium lifestyle and investment opportunity right on the waterfront in Geraldton. Working with our partners at Cedar Woods Properties, we were commissioned to refresh the brand ID, furnish and style a display apartment, develop new sales collateral and also plan and undertake a new advertising campaign to kick start sales of these luxury apartments.

 

The response

Firstly, we refreshed the brand ID to better reflect the premium nature of the product. From there, we developed a campaign statement ‘Absolutely, Positively Waterfront’ that captured the point of difference of the development. A key part of the project – and the most rewarding – was the styling, furnishing and photography of the display apartment. Our design team of Helen and Claire worked their magic to transform the existing apartment into a real show piece. Utilising these fabulous new shots, everything came together in an advertising campaign that featured a 24-page pictorial sales brochure, video, press ads and direct mail. The end result is a suite of communications material that the agency is particularly proud of and we believe is some of our best work to date.

Watch the video
View the brochure

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