Catalyst Housing London
Shared Ownership Programme
Concept development, collateral design and production.
Catalyst Housing in London approached us in 2013 to refresh the communications material for their Shared Ownership Programme. Due to a change of market and economic conditions in the UK, the Shared Ownership Programme was becoming a more mainstream product offering that needed to appeal to a broader demographic other than the traditional first home buyer market. As such, the programme’s materials required a complete overhaul.
Our design team created a new identity for the Shared Ownership Programme that better reflected the product’s brand values and Catalyst’s desire to target a more aspirational and progressive buyer. The imagery and colour suite were updated to reflect a more contemporary and modern look. Also, language and tone of copy needed to be reviewed so that it clearly and effectively conveyed complex financial matters in an easy to understand manner. We’re pleased to say that the new identity was successfully rolled out through various applications such as brochures, flyers, signage, forms and online media.