Heart Foundation

LiveLighter Campaign

Collateral design and production.


The need

As a nation we are the heaviest we’ve ever been and two-thirds of Western Australians are overweight or obese. The Heart Foundation (WA Division) combined forces with the Health Department and Cancer Council WA to bring awareness to this issue with the LiveLighter campaign. A public education campaign was developed to help Western Australian adults lead healthier lifestyles, through both diet and physical activity.


The response

Since the campaign first appeared on the Perth scene on the front page of The West Australian in June 2012, we have been working with the Heart Foundation to deliver their LiveLighter message through many below-the-line applications. Banners, presentations, flags, fact sheets, posters, food guides, brochures and the winter/summer recipe booklets have all helped deliver the LiveLighter message to the Western Australian public and key stakeholders.  

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