Rural Health West
Digital strategy - 'we care about you' message
Strategy, concept development, design and production of artwork elements for online platforms.
Engaging with such diverse target groups as those found in the medical, nurses and allied health professions is an ongoing challenge faced by the team at Rural Health West. With the shift in empahsis on distribution away from print to digital channels it was our task to help develop and deliver a digital strategy, that, tied to specific KPIs would help build awareness of their brand and develop relationships with stakeholders.
Working with a steering committee it has been our pleasure to develop and implement a research based multi-faceted campaign delivering the newly created ‘Let us take care of you so you can take care of others’ proposition. Implementation occured through existing on and offline channels, video content, SEM, and social media strategies that has seen significant increases in traffic to the site and engagement through social media channels of facebook and LinkedIn.