With senior specialised doctors, accessible diagnostics and limited waiting times (if any), St John of God Hospital Murdoch was recently voted Australia's best Private Emergency Department. These benefits formed the key messages behind a recent campaign we developed for the Hospital that came together in an integrated campaign running across channels including press, radio, digital, direct mail, internal posters and flyers, and onsite signage.
To communicate the estate’s positioning as Baldivis’ best choice for a quality life we were tasked with producing a 60 second video that would appeal to the target audience and convey the estate’s key benefits of beautiful parks and lakes, a modern school, closeness to nature, great open spaces and all just minutes to Baldivis town centre.
The Keep Australia Beautiful Programme WA has been running for many years and is one that many Western Australian’s have been part of. Along with the development of the key messaging and visuals via the ‘Bin It – You Know it’s the Right Thing to Do’ brand, we helped to develop a competition designed to encourage university and high school students to create their own 30 second TV advert using the proposition ‘Did you just drop one?’. We received some very creative entries with the winner being aired at Rottofest 2013.
Batavia Marina Apartments is a premium lifestyle and investment opportunity right on the waterfront in Geraldton. Working with our partners at Cedar Woods Properties, we were commissioned to refresh the brand ID, develop new sales collateral and also plan and undertake a new advertising campaign to kick start sales of these luxury apartments.
As a nation we are the heaviest we’ve ever been and two-thirds of Western Australians are overweight or obese. The Heart Foundation (WA Division) combined forces with the Health Department and Cancer Council WA to bring awareness to this issue with the LiveLighter campaign. A public education campaign was developed to help Western Australian adults lead healthier lifestyles, through both diet and physical activity. Since the campaign first appeared, we have been working with the Heart Foundation to deliver their LiveLighter message through many below-the-line applications.
Emslies Floreat Pharmacy is a long established business with a solid reputation. But like any retail-orientated businesses in this day and age, the owners recognised that to sustain their relevance in a changing landscape and build on traffic numbers into the pharmacy, they needed some help.
Catalyst Housing in London approached us in 2013 to refresh the communications material for their Shared Ownership Programme. Due to a change of market and economic conditions in the UK, the Shared Ownership Programme was becoming a more mainstream product offering that needed to appeal to a broader demographic other than the traditional first home buyer market. As such, the programme’s materials required a complete overhaul.
In the lead-up to the Perth 2011 World Sailing Championship, we became aware of the possibility of new entrants to the hotel market in Fremantle. This presented an opportune time to capture the equity of the brand and protect its sustainability through a comprehensive re-positioning strategy. The positioning statement we arrived at – ‘Fremantle’s Finest’ – is able to be universally marketed across all product categories (via both on and offline campaigns and associated marketing materials) throughout different times of the year. We are proud to say that we continue the strong relationship with its new owners, operating the hotel under the Rydges brand.
Senses Australia is a leading disability service provider with a unique service offering in the provision of services to people who are deafblind. We’ve enjoyed a very rewarding relationship with the organisation for nearly 10 years and are especially proud of working on their brand development. The brief was to create a bright, vibrant and positive identity that better reflected the organisation’s values.
Driven by the sentiment of accessibility without compromise, we developed the ‘Now You’re Living’ positioning for the newly created Piara Central brand – a new 15 hectare, 151 lot development in Piara Waters. The advertising campaign distinguished itself from traditional land estate creative with use of unique illustrative styling, to demonstrate the simple pleasures in life. The current campaign has been rolled out through signage, press, cinema and online – resulting in a good level of interest and an effective marketing cost per lot ratio.
As a not-for-profit with excellent social outreach history and initiatives, St John of God Health Care, including the Pathology division, operates for all the right reasons. Whilst ‘Pathology’ has been operating for more than 80 years, their brand position was not as strong as it could be and its defining, unique differences were not evident enough within the marketplace. CreativeADM were engaged to clearly identify the unique differences of the offer so that the client could actively promote and leverage them both internally and externally.
As the State Government election loomed in 2012, WALGA – as the voice of Local Government – engaged CreativeADM to develop a campaign with the aim of ensuring that the issues that affect ratepayers at a very local level were not overlooked as the parties focussed on the big ticket items such as stadiums and rail links. Utilising local and state-wide press over several weeks to gain the attention of ratepayers as well as local members of parliament and drive traffic to a stand-alone website, the ‘what’s in it for you’ campaign was developed.
Engaging with such diverse target groups as those found in the medical, nursing and allied health professions is an ongoing challenge faced by the team at Rural Health West. With the shift in emphasis on distribution away from print to digital channels, it was our task to help develop and deliver a digital strategy that – tied to specific KPIs – would help build awareness of their brand and develop relationships with stakeholders. Working with a steering committee it has been our pleasure to develop and implement a research based multi-faceted campaign delivering the newly created ‘Let us take care of you so you can take care of others’ proposition.
Other than the traffic to its stores, Toolmart attracts thousands of unique visitors to its website every month. With the online retail environment increasing in popularity and proving a considerable opportunity, it became apparent that some work was needed to attract, retain and market to the strong loyal customer base. The Toolmart ‘Toolmates’ loyalty programme was developed, which has resulted in a positive impact on online retail sales.
Christmas brings with it an incredible amount of advertising clutter, particularly in the retail environment. We were asked to develop and implement a Christmas campaign for nine Colliers managed centres that engaged both the retailer and the customer – providing incentives for the customer to spend money at any of the participating retailers via the opportunity to win prizes. Creative and media planning for the affectionately known ‘10 Buck Scratchy’ campaign was developed in conjunction with key Colliers staff and rolled out via local press and in-store across the participating shopping centres.
In consultation with the brand and store owners, we were asked to build, launch and campaign the new Getaway Outdoors brand – in four months before Christmas, the busiest retail trading period of the year for the stores and their loyal customers. The challenge in building and positioning Getaway Outdoors was to capture and leverage the long-term values of the Ranger Camping brand – and attachment to it that loyal customers have – to drive awareness and profitability.
Sunday trading reared its head and Joondalup Gate needed to make a splash! Retail was doing it tough and we were asked to come up with a solution that would help to combat this. Leveraging Joondalup Gate’s position as the largest bulky goods retail precinct in Perth, we developed a competition to not only help promote the centre and increase store traffic, but giveaway a $10,000 shopping spree to spend at any of the centre’s retailers.
Ross North Homes asked us to come up with something that was really going to stimulate sales, at a time when all builders were struggling to sell houses. After much legal and logistical wrangling, we – working with the client – came up with a way to ‘give away a home’ and ‘The House is on the House’ promotion was created. Promoted via press, TV, radio and online, the prize was actually $200,000 cash with anyone signing up to build in a six month period qualifying to be in the running.