Giles Tovey

Director & Outdoor Guy

 
For me, our rebrand is about a better reflection of us not just as nice, genuine people, but also as specialists in our field.

What does our rebrand mean to me?

A sense of pride.

I've always known that what we have is something a little bit special.

This has largely been due to the honesty and authenticity of the fabulous people that have played a part in Creative over the years.

In more recent times, that something special has really progressed into what we offer, individually and collectively, strategically and creatively.

That’s what this brand refresh is about for me. It's about a better reflection of us not just as nice, genuine people, but also as specialists in our field.


What I do at Creative

As one of the owners, my job is to help create an environment that our team and our clients thrive in. As Director of Account Service it’s to ensure we have happy clients who understand and appreciate our offer.

The best thing about my job

The glamour… ok, so really it’s the fact that in general, I really like what I do.

Career highlight

Going from employee to employer. Scary as heck but it can be incredibly rewarding.

Favourite ad of all time

The Think Small ad and the series of Volkswagen ads that followed in the 60s by Doyle Dane Bernbach. It was revolutionary stuff in a time in America when everything was BIG and fuel was cheap.

I barrack for

The underdog (and West Coast of course).

Dream holiday destination

Mogumber – no, really.

To relax I like to

Dig holes in the paddock and cut up stuff with the chainsaw, surrounded by my wife and kids and animals.