Millars Landing

made for life's little moments

 

Cedar Woods' newest land estate Millars Landing in North Baldivis had no discernible point of difference in a highly competitive corridor and market. We were tasked with creating a brand and positioning that would be defendable, resonate with the target audience and lay the foundation for the project for the years ahead.

 
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The Millars Landing brand is a celebration of the little moments that make life big.
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DISCOVERY

Discovery workshops with stakeholders

 

DEVELOPMENT

  • Brand positioning

  • Visual ID

  • Imagery

  • Style guide

  • Tone of voice

  • Brand narrative

delivery

  • Website design

  • Copywriting

  • Online ads

  • Campaign development

  • AV production

  • Signage strategy

  • Out of home (rail station)

  • Builder collateral

  • Shopping centre displays


The Millars Landing brand was brought to life through various mediums including on-site signage with a considered selection of materials and messaging that was also translated into the on-site Sales Office.
 
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If you believe that it’s the small and simple moments of life that should be celebrated, then Millars Landing will feel like home.
— Brand narrative
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