Eat, Ride ‘n’ Enjoy in Vic Park
MAKING THE MOST OF A FANTASTIC OPPORTUNITY
The opening of Perth Stadium in March 2018 meant a great deal for the people of Perth. It also presented a unique opportunity for businesses around the area to engage with the influx of people passing by their doors on event days and nights.
“The Eat, Ride ‘n’ Enjoy brand conveyed the vibrant and cosmopolitan nature of the Victoria Park area.”
“With Eat, Ride ‘n’ Enjoy, we’ve been working with partners and businesses to consider how they can seize the opportunity where thousands of fans will be travelling to and from the stadium, through the Town on event days.”
DISCOVERY
Stakeholder workshop
Review statistical data
DEVELOPMENT
Brand development
Logo design
Visual styling
Campaign concept
Shoot planning and logistics
Presentation to Councillors
delivery
Videography
AV production
Assets for signage, map and website
Presentations to businesses
Keeping in mind the stadium's emphasis on public transport, the Town of Victoria Park developed and delivered the Eat, Ride 'n' Enjoy campaign as part of their business engagement strategy – to encourage visitors to Optus Stadium to... Eat in Vic Park, Ride on Transperth (or taxi or bike) to Enjoy any event. The campaign has extended to outdoor, web, print, press, radio and has been well supported by many of the businesses in the Town of Victoria Park.
