At Creative ADM we value the importance of both strategy and design.
To have one without the other only gets you so far. But when you have both, you have a powerful force.
When great design is based on a solid strategy, it has purpose. It then has the ability to not only effectively communicate to the appropriate audience, but to initiate action. And that, is our goal.
We begin our process with discovery. We facilitate workshops, gather insights, collect data, strategically review our findings and consider the target market, in order to gain a full understanding of the project – and to plan our strategy.
Only then, with our strong strategy as a foundation, do we consider design.
Strategy and planning
Data collection and review
Target market analysis
Next is the development stage, where we begin to look at design, as well as logistics and messaging. We think about how the brand – or project – will look, feel, sound and work. We do more planning and concept development, until we’re ready to implement it.
Brand positioning and development: developing tone of voice, narrative, associated look and feel
Campaign concept development
Key messaging matrix
Brand / logo design
Shoot planning and logistics
Visual mood boards
From here we move into the delivery stage, where it all comes together as tangible collateral – like website design and development, press advertising, print campaigns, social media marketing and all the other exciting pieces we have the pleasure to produce.
Photography and videography
AV editing and production
Website design, development and building
Office / building fitouts
Digital advertising and social media campaigns
Out of home