Alinta Energy
Corporate Services - Strategy
Wind Power Project: Powering a sustainable future for WA
Most people in WA know Alinta Energy for one thing – natural gas. But it’s much more than that. As one of Australia’s largest energy retailers, generators, investors, and developers, Alinta Energy is driven to make energy better.
As climate change re-shapes the way we produce and consume energy, Alinta Energy is leading the change in sustainable sources. This includes investment in large-scale wind farm projects across Australia.
With plans to invest in a new wind farm in WA’s south, the Alinta Energy team wanted to create a suite of communications materials for landowners and community members, to clearly illustrate the benefits of establishing wind power in the region.
Creative services
Brand strategy
Copywriting
AV creation
Print development
Power to you
Wind farms are only successful when the community rallies around them. We created the tagline ‘Power to you’ to convey the crucial role that landowners, local businesses and people play in making renewable projects like this happen.
Using Alinta’s honest and straight-talking narrative approach, we then created an information pack for landowners and communities, supported by video content to clearly illustrate how the process worked.
Sparking conversations
Our engagement campaign achieved what it set out to do: sparking important and long-term conversations that will lead to exciting change in the future. Power to you, WA.
You’re in good company
