Cedar Woods
Property - Brand Development
Ellendale: A community you need to see to believe
Located just 12km from Brisbane CBD, Ellendale is something special. Nestled against the backdrop of the South D’Aguilar National Park, this community offers the best of both worlds.
It’s a community you need to see to believe. The problem? People weren’t seeing it. A softening market and rising interest rates meant buyers weren’t as active, causing a drop in enquiry and sales rates.
To combat this, Creative was tasked with updating the Ellendale story and brand identity to offer stronger appeal to potential buyers.
Creative services
Brand strategy
Brand identity
Copywriting
Photography
Digital media
AV creation
Social media
Crafting a story
After conducting a workshop with the client and taking a tour of the Ellendale community, we began crafting a new narrative for Ellendale. Featuring emotive language and bold headlines, the messaging put Ellendale’s unique attributes front and centre.
Along with the refined messaging, we also refreshed the brand identity to update the colour palette, icons and photography to ensure we captured the premium nature of the community.
A truly unique address
Our goal was to meet the Ellendale sales target of 60+ homesites in the financial year. With median house prices above $1 million, this was a big undertaking – but one we achieved in style.
You’re in good company
