City of Cockburn
Local Government - Graphic Design
Cockburn LIVE: Bringing the City of Cockburn’s event season to life
The City of Cockburn is home to a growing and vibrant community of over 125,000 people across 24 suburbs. As a place of diverse people, lifestyles and experiences, the City of Cockburn offers everything from pristine beaches and wetlands to theme parks and world-class recreational facilities.
The Cockburn Live events series plays a pivotal role in bringing people together throughout the year, through a variety of fun, free events. The City of Cockburn approached Creative to develop and deliver the full strategic marketing and communications plan for Cockburn Live over the 2023-24 and 2024-25 seasons.
Creative services
Brand development
Content development
Copywriting
Event marketing
Social media marketing
AV creation
Sharing the good times
With up to 11 events to showcase across the Cockburn Live event season, creativity and organisation were key to success. We worked closely with the City of Cockburn team to leverage key communications channels, including paid and organic social media, posters, billboards, radio, eDMs and a dedicated Cockburn Live website.
Our work included:
- Brand identity creation
- Tiered event promotion
- Social media campaigns
- Influencer engagement
- PR support
- On-site content creation
- Post-event reporting
2023-24 season snapshot
12 events
49,053 landing page views
809,685 reach
2,491,275 impressions
76,000 attendees across all events
Resoundingly positive survey feedback
A resounding success
With a huge 75% increase in attendance across all events, our Cockburn Live 2023-24 and 2024-25 seasons were ones to remember for all the right reasons. With overwhelmingly positive feedback and high engagement rates across social media, the events cemented the City of Cockburn’s reputation as the best place to be.
You’re in good company
