Claremont Quarter
Retail - Graphic Design
CQ StyleFit: Showcasing the power of print in a digital age
Hawaiian’s Claremont Quarter has long been Perth’s go-to destination for leading Australian fashion brands and luxury lifestyle offerings. Having welcomed some new exclusive activewear retailers to the centre, Claremont Quarter looked for a way to showcase their offering and encourage repeat visitation.
While Claremont Quarter had a dedicated newsletter (‘The Quarter Edit’), we wanted to ensure our message had a larger reach. We worked with the centre team to devise a plan for an in-centre publication that could start conversations, create in-centre opportunities and encourage shoppers to take a closer look at everything Claremont Quarter had to offer.
Creative services
Brand strategy
Brand identity
Copywriting
Print collateral
Radio
Social media campaign
Champions of good
The StyleFit content and structure was based around the tagline ‘Feel good, look good’ – underlying the importance of putting wellbeing first. Over three editions, we invited thought pieces from leaders in the health and fitness space, including Jack Darling and Andrew Gaff from the West Coast Eagles, lifestyle advice from Nadia Rosa, and parenting and fitness insights from Kate Mac, to name a few.
Each edition also featured outfit inspiration, local lifestyle features, gift ideas and other insights to encourage dwell time in-centre.
StyleFit was launched through a multi-channel approach, with letterbox drops, digital versions of the magazine available on the website, social media content and radio spots.
One for the books
The Stylefit magazine series was a prime example of how story-driven editorial content can act as a powerful marketing tool.
By amplifying local voices and showcasing leading brands in approachable ways, Claremont Quarter added to its premium centre appeal, created opportunities for retail tenants, and cemented its position as Perth’s go-to lifestyle destination.
Project credits
Client Hawaiian (Claremont Quarter)
Photographer Courtney Holloway
Stylists Clare Ryan and Corey Chandler
You’re in good company
