Fremantle Football Club
Corporate Services - Graphic Design
Our Purple Playbook: For the anchor
Founded in 1994, Fremantle Football Club has a fiercely loyal fanbase and an impressive history for a relatively young club. To help keep this fire burning and appeal to more supporters, members and sponsors in the future, the Club wanted to ensure their team was fully committed to the Fremantle story and vision.
With a few passionate Purple Army members within our Creative team, it’s safe to say this was a job we were thrilled to sink our teeth into.
Creative services
Brand identity
Copywriting
Print design and production
Turning vision into victory
Working closely with the Fremantle Football Club team, we created the Purple Playbook – a comprehensive collection of the Club’s history, its vision and values, communication tips, milestone moments and more.
We wanted the Playbook to act as more than just a reference guide, but as a living, breathing document that the Club’s extended team could carry with them and use throughout daily activities. To achieve this, we added a notebook’s worth of blank lined pages to the back of the Playbook, extending its usefulness and ensuring the Fremantle Dockers brand was well represented.
You’re in good company
