St John of God Health Care
Healthcare - Campaign Development
We’ll care for you: Addressing critical shortages in Australia’s healthcare sector
Following the Covid-19 pandemic, Australia’s healthcare industry faced a variety of challenges, with uncertainty creating high levels of exhaustion and burn out. This resulted in many employees leaving the industry or reducing their hours.
For St John of God Heath Care, clinical workforce shortages in areas such as nursing and midwifery created significant challenges. To help attract world-class talent and address these shortfalls, St John of God worked closely with Creative to conduct a recruitment campaign targeting domestic and international audiences.
Creative services
Brand strategy
Brand identity
Brand positioning
Copywriting
AV creation
Print design and production
Social media marketing
The value of care
St John of God Health Care is a highly respected leader in Australia’s fiercely competitive healthcare industry, backed by its strong mission, values and dedication to patient-centred care.
The organisation also offered unique overseas relocation support benefits, including assistance with work visas, relocation assistance payments and support from a relocation specialist. This was combined with a compassionate culture, career opportunities and an unwavering commitment to clinical excellence.
To help underline these benefits, we created the campaign line: ‘We care for you, so you can care for others.’ With all things considered, clinical team members could focus on what really matters – providing world-class care.
Reaching a diverse audience
To get our message across, we employed a wide range of trusted communication channels. These included:
- A 60-second hero AV on regional and metro TV
- Online videos
- Tactical DM collateral
- Targeted social media campaigns
- Paid Google ads
A real success story
The campaign was a resounding success, helping to recruit over 1,600 healthcare professionals to St John of God Health Care and cementing its reputation as an employee of choice.
Recognition
Gold at the 2024 AIM WA Pinnacle Awards (Group Marketing Excellence)
Testimonial
“Creative.adm’s ability to capture our brand essence and craft a campaign that connected emotionally with healthcare professionals was critical in the success of this campaign.”
– Colin Wood, Brand and Marketing Manager, St John of God Health Care
You’re in good company
