Beta Spuds
Leveraging a brand that is ‘always growing’
Beta Spuds is the largest grower/producer/processor of potatoes in WA, with their own farms spread across the southern half of WA and a state-of-the art processing plant in Perth’s southern suburbs.
“Working with Beta Spuds, we identified, articulated and clearly communicated their positioning of ‘always growing’.”
Discovery
Workshop facilitation
Insight gathering
Document workshop findings
Resulting strategy and planning
Development
Brand positioning development including tone of voice, narrative and associated look and feel
Campaign concept development
Visual styling
Key messaging and copywriting
DElivery
Recipe filming, editing and production
Brand ambassadorship
Printed recipe cards
Royal Show sponsorship
Social media campaigns
Website design, development and build
Radio campaign
“We have enjoyed shining some light on what is a far more nutritious and versatile foodstuff than even we thought.”
Delivered through a newly designed website, a series of recipes we filmed in partnership with Chef Sophie Budd, as well as leveraging their Royal Show sponsorship and ongoing social media campaigns, we have enjoyed shining some light on what is a far more nutritious and versatile food than even we thought!