Millars Landing
made for life's little moments
Cedar Woods' newest land estate Millars Landing in North Baldivis had no discernible point of difference in a highly competitive corridor and market. We were tasked with creating a brand and positioning that would be defendable, resonate with the target audience and lay the foundation for the project for the years ahead.
DISCOVERY
Discovery workshops with stakeholders
DEVELOPMENT
Brand positioning
Visual ID
Imagery
Style guide
Tone of voice
Brand narrative
delivery
Website design
Copywriting
Online ads
Campaign development
AV production
Signage strategy
Out of home (rail station)
Builder collateral
Shopping centre displays