Beta Spuds

Leveraging a brand that is ‘always growing’

 

Beta Spuds is the largest grower/producer/processor of potatoes in WA, with their own farms spread across the southern half of WA and a state of the art processing plant in Perth’s southern suburbs.

 
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Working with Beta Spuds, we identified, articulated and clearly communicated their positioning of ‘always growing’.
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Discovery

  • Workshop facilitation

  • Insight gathering

  • Document workshop findings

  • Resulting strategy and planning

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Development

  • Brand positioning development including tone of voice, narrative and associated look and feel

  • Campaign concept development

  • Visual styling

  • Key messaging and copywriting

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DElivery

  • Recipe filming, editing and production

  • Brand ambassadorship

  • Printed recipe cards

  • Royal Show sponsorship

  • Social media campaigns

  • Website design, development and build

  • Radio campaign


We have enjoyed shining some light on what is a far more nutritious and versatile foodstuff than even we thought.
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Delivered through a newly designed website, a series of recipes we filmed in partnership with Chef Sophie Budd, as well as leveraging their Royal Show sponsorship and ongoing social media campaigns, we have enjoyed shining some light on what is a far more nutritious and versatile food than even we thought!