Leveraging a brand that is ‘always growing’
Beta Spuds is the largest grower/producer/processor of potatoes in WA, with their own farms spread across the southern half of WA and a state of the art processing plant in Perth’s southern suburbs.
Document workshop findings
Resulting strategy and planning
Brand positioning development including tone of voice, narrative and associated look and feel
Campaign concept development
Key messaging and copywriting
Recipe filming, editing and production
Printed recipe cards
Royal Show sponsorship
Social media campaigns
Website design, development and build
Delivered through a newly designed website, a series of recipes we filmed in partnership with Chef Sophie Budd, as well as leveraging their Royal Show sponsorship and ongoing social media campaigns, we have enjoyed shining some light on what is a far more nutritious and versatile food than even we thought!