Millars Landing

made for life's little moments

 

Cedar Woods' newest land estate Millars Landing in North Baldivis had no discernible point of difference in a highly competitive corridor and market. We were tasked with creating a brand and positioning that would be defendable, resonate with the target audience and lay the foundation for the project for the years ahead.

 
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The Millars Landing brand is a celebration of the little moments that make life big.
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DISCOVERY

Discovery workshops with stakeholders

 

DEVELOPMENT

Brand positioning
Visual ID
Imagery
Style guide
Tone of voice
Brand narrative

delivery

Website design
Copywriting
Online ads
Campaign development
AV production
Signage strategy
Out of home (rail station)
Builder collateral
Shopping centre displays


The Millars Landing brand was brought to life through various mediums including on-site signage with a considered selection of materials and messaging that was also translated into the on-site Sales Office.
 
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If you believe that it’s the small and simple moments of life that should be celebrated, then Millars Landing will feel like home.
— Brand narrative
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